Bianca Gonzalez, a proud morena, laments the endorsement of whitening products by brown-skinned celebrities.
She said she understands this is a profitable business and it gives employment to a lot of people.
But, she emphasized, what can be so wrong about being morena.
I know the whitening biz is profitable and provides work to thousands, but I can't help but feel sad when a morena chooses to endorse one.
— Bianca Gonzalez (@iamsuperbianca) July 29, 2017
Part of ABS-CBN host’s tweet read, “I'm just all for celebrating the natural skin tone you're born in, fair or dark.”
I know an endorsement is an endorsement, a great platform, I'm just all for celebrating the natural skin tone you're born in, fair or dark.
— Bianca Gonzalez (@iamsuperbianca) July 29, 2017
Bianca clarified she isn’t being judgy; she is just expressing her opinion.
“This isn't to put down anyone, just an opinion,” she wrote in another tweet.
Nothing against morenas who choose to whiten their skin, it really is a personal choice. This isn't to put down anyone, just an opinion. ????
— Bianca Gonzalez (@iamsuperbianca) July 29, 2017
A netizen who agreed with Bianca interjected that there should also be no hate.
Bianca replied that it would be nice if more morena women take pride in their skin tone.
Exactly. No hate for anyone! Kanya kanya talaga. But it'd nice to have more morenas show fellow morenas that they're proud of their skin. ? https://t.co/63MhggprSF
— Bianca Gonzalez (@iamsuperbianca) July 29, 2017
However, another netizen argued that fair-skinned celebrities endorsing whitening products wouldn't be believable.
Bianca agreed, but she also said porcelain-skinned endorsers profit from the booming skin whitening business.

One netizen mentioned Nadine Lustre, a morena actress who endorses whitening products such as soap and capsules.
Bianca stressed she is not referring to Nadine, “No need to put anyone down, please.”

It should be noted that, last year, Bianca addressed bullying and bashing because of her skin color, with some netizens even dragging her little daughter in the issue.
