Nangyari na bang nabasa ang jeans mo o anumang suot pang-ibaba sa mismong private part area matapos mag-restroom?
At hindi ba nakaka-conscious ito kaya pinapatuyo muna talaga o tinatakpan?
Pero ito mismo ang naging konsepto ng "pee-stained denim," na inilunsad ng European brand na Jordanluca at nag-viral sa social media.
Ang itsura kasi ng denim jeans ay mukhang naihi sa pantalon.
Ang sale price ay $608 (PHP34,000) na dating $811 (PHP45,000).
Naitampok ang collections ng Jordanluca noong fall/winter 2023 runway ng Milan Fashion Week.
Description dito ng brand, “The Stain jeans feature a stonewash stain on the crotch and the Demonology horn detail embroidered on each back pocket, making them the ultimate JORDANLUCA denim piece. The jeans are high rise with a tapered leg, ensuring a perfect fit."
Ang Jordanluca ay sinimulan ng designers na sina Jordan Bowen and Luca Marchetto.
Unique ang iba pang designs, tulad ng pagkakaroon ng zipper ng denim nang pahiga sa halip na patayo.
Jordanluca's collection of jeans with horizontal zippers.
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THE PEE-STAINED DENIM
Pero sino namang magkaka-interes bumili ng pantalon na akala mo ay nabasa ng ihi?
Well, marami.
At may ambag ito para ma-build ang reputasyon ng Jordanluca bilang edgy luxury clothing brand.
Sa katunayan, ang sales ay umakyat ng 15 percent mula 2022 hanggang 2023, ulat ng Vogue Business.
Ang total sales nito ay pumalo ng $500,000 o PHP28 million.
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“I believe that the brand is going to be extremely popular in the coming seasons, establishing it as one of the key fashion players on an international level,” ang sabi ni Stavros Karelis, founder and buying director for fashion brand Machine-A, sa Vogue interview.
Sabi naman ng co-owner na si Jordan Bowen sa Vogue, "We are willing to react, respond and learn. We are growing up without losing the flavor."